Guide
How to run a simple newsletter for your organisation
Keep your community informed without taking up much time.
Pick one rhythm and keep to it
Weekly or monthly both work. Choose what you can sustain, and send on the same day each time so people expect it.
Keep each issue short
Lead with what is happening soon: dates, times and what to do. Link to the website for the detail instead of copying it all in.
Ask permission and make leaving easy
Only email people who have said yes, keep a record of when, and put an unsubscribe link in every message.
Put the sign-up form on your site
Add a short form to the home page and the footer asking for an email address only. Fewer questions means more sign-ups.
Check what people open
Look at which items get read and do more of those. Drop what nobody clicks.